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BA2b: SELLOUT Install....

This week was the install for our SELLOUT exhibition. We met up and moved all of the equipment and artwork/products over to the space and then deligated roles to each other. Me and Kinga were in charge of setting up furniture, Charlotte & Beth were in charge with setting up the clothing rack and planning out where and what pieces to put up on the wall. After the table was set up, we then got together and discussed what had been planned out, whether or not to add more work to the walls/table and what final things needed to be done. 
For my pieces, me and Beth decided that it would be interesting to have one of my screen prints on the wall, followed by the exposures showing the layers, and then ending with my embroidery piece slightly to the right of the screen print pieces. We felt that it would illustrate the repetition of the gender symbol throughout the pieces, and illustrates how the pieces move from a complete text piece to just symbols. For my smaller textile pieces, we were unsure where to put them and eventually decided to use the postcard holder and turn them into useless postcards, seeing as they were a similar size to postcards, and made out of fabric.
For Beth's pieces, she wanted them to be in a circle type fashion on the wall. We had to figure out how to hang her beaded piece as we didn't want to use velcro as it was the backing of the beads was see through, but there were no holes to hammer nails through. We decided on hammering nails on top and underneath so that the nails would hold up the piece. It ended up working really well. For her embroidery piece, we used a single nail and hung it slightly underneath, to the right of the beaded piece. For her wooden piece, we were unsure how to hang it as we didn't think nails would work as it was too thick, and were unsure if the velcro would hold as it was quite chunky, but we went with the velcro option and it worked perfectly. It also allowed the piece to be flush against the wall, which was what Beth wanted originally. Finally for the paper fortune teller, she wanted to hang it from a piece of string so that people could still play with it. We then hung the end from a nail and placed it next to the wooden piece. She also placed a pink frame with a blank piece of paper in it, a recreation of RenĂ© Magritte's 'Ceci n'est pas une pipe' on a plinth as a homage to surrealism and poking fun at the trends within the fine art course and environment. 
For Kinga's pieces we decided to hang her big screen prints above the clothing rack as we liked the contrast of colours with the t-shirts and it filled the space above it. We had previously agreed to place her boxes in the window, as a shop type display. For her hand made books we placed them on the table, surrounding Beth's Venus bust which was the center piece. We liked how spread out they were and therefore how people could browse them individually. 
For Charlotte's pieces we placed them in the postcard holder along with my embroidery pieces, and her main pieces, the t-shirts, were placed on the clothing rack along with the other shirts. We really liked how hand made they were, and how she had attached little bits of material onto the designs, really blurring the line between art piece and product. 
Finally for Jodie's piece, we decided to hang one on the wall with the others on the rack. We chose the bag with the painted face as that was the most unique one out of the three. Again, we really loved the hand made essence of them, being hand painted designs, and blurring the line once again between art piece and product. 
Overall, we're all extremely happy with how the exhibition ended up looking. It really captured what we were trying to do, and the social space element of the show will come in to play in our closing party where we invite people in to pay what they want for the pieces. Viewer interaction is a key element for this show and we hope to gather a large audience, especially during the closing party. I've learned more and more about curation and presentation through this process, especially when discussing with others how to place work, and seeing how other artists think. It's a good skill to have and definitely helps to make curation a more educational experience. I feel I have improved a lot since my solo curated exhibition Womanism and I feel that I was able to apply the skills I had there to this show such as creating info graphics, organising work, delegating where work goes and so on. 
I hope to do something like this again. It has really helped to develop my practice, and move it towards the idea of craft rather than just on feminism. I have become a lot more interested in this aspect, as well as creative marketing. 





























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